Making videos or “videography” is a different from photography. When trying to capture pictures for a portrait or an event, you think of still shots.

Video opens whole scenes to be captured on film. But it also opens up a lot of opportunity for mistakes, unexpected results or interruptions and surprises. Not only do you have to continue to think about what makes a great shot, you now have sound and movement issues to factor in. So while videography is much more fun, it also can be a lot more work.

You are trying to find a middle ground when you start offering video as part of your services. You know that anybody can bring a camcorder and capture video streams. These days they can even do it with their phone. But you want to create a more professional shot than the high school kid with a camcorder. Then again, you are not trying to win an academy award here. So the level of professionalism has to be better than amateur so you can justify charging for it but it doesn’t have to be great art to be a good video that the customer will be happy with.

To accomplish this mix of perfectionism and compromise, a few tips from the pros who have already set up a video business can help a lot. Here are what many of the old pros tell us to focus on especially as we are getting our video business up and running…

The cornerstone advice that the pros give about making great video is plan ahead. The more you know about your shoot, the better equipped you are when you show up. If you are shooting a wedding, visit the chapel, perhaps the reception hall and plan where you will set up to capture the best images. Plan your routes as you move around so you can create a smooth flow that works with the wedding procession rather than interrupts it.

The same is true of any event. Even a sporting event, as spontaneous as that is, will offer some less traveled areas where you can position yourself to catch the action. If the best location for capturing video is above or a distance from the activity, then you know you will need to use zoom and focus differently than if you can be in the middle of the action. This helps you plan how to prepare your equipment and your crew who will be supporting the shoot.

Lighting is something that must be part of your preplanning so you have sufficient light so the action and facial reactions are easy to pick out on the video. Outdoors, keep the sun behind you if at all possible. Indoors, scout out how the existing lighting will look on video during the hours that you will be shooting. If they are not sufficient, you should get in there and set your lights in place well in advance of the event and work with the event organizers so they know your lights will be on during the event. The people who hired you want a great video so they will work with you. But you have to let them know what is going on.

A good video is a combination of stability of the camera and constant movement. So use a tripod to stabilize the shots when the video is being actively shot. But you have to be able to move the set up quickly to a new location. So make sure that your equipment is well maintained and that cameras, tripods and that all supplies are quickly accessible for field changes or repairs.

One of the most valuable insider tips is to shoot with the intention of editing. In that way, you will shoot more footage than you need, knowing you are going to edit it together later. You can go back and capture connecting video shots to smooth out the action and you don’t have to get upset if you get some bad footage. These and many other talents you will develop will take you to that level of professionalism you want to reach. And your customers will notice it too and come back for more of your talented videography.

In the World of Online Business one must have all their “T” crossed and “I” dotted. The competition is so fierce that you must have a unique and fresh site or product to offer the masses to be on top. Even though you get your site up and running and there are nothing like it across the entire web if no one knows you will no get any traffic! This could cost you everything your business could go belly up in a matter of months and everything you invested would be gone!

So how does on keep this travesty from happening to them like it has to thousands of others? Among the many thousands of online businesses there are thousands of techniques and gurus how do you know which ones work and what doesn’t? While several can help give you a boost in the right direction a good one is Viral Marketing.
Viral Marketing at a Glance:

Viral marketing aka Viral Marketing is used as a way to publicize your company to everyone! It is the passing of media to others with advertising of a company attached to it. They use humor or a current event, etc…to real in the customer and get them to give it to their friends, colleagues, family, etc…this will put the advertisement in front of several thousands of faces everyday.

Companies pick some media they like to sponsor like a game, or video, or whatever and they get their logo then put on the media. So as it is passed from person to person so is their company information. If the information is passed by a friend or relative the customer is more willing to open it and read it. Many businesses will give you a discount or something else to get the receiver to continue to pass the ad on.

Advantages of Viral Marketing:

Viral Marketing is a great way to publicize your new and growing business to get your product on the market and generate high levels of traffic quickly. Viral Marketing is effective and doesn’t take much effort. Finding the proper media to catch the public’s eye is the most difficult thing in this method. Along with use of Search Engine Optimization Viral Marketing could give you higher rates depending on how many hands your advertisements go through on a daily basis.

In this cut throat business one needs to develop a survive or die attitude and sneak in and get what they want. Viral marketing is a great technique to get you out there and in the game. Use of a great story or game you like to play will get you up in running in no time. It could simply blow your competition out of the water!

The use of all methods of advertising is the only way to generate the proper amount of traffic to your site. Viral marketing utilizes word of mouth and provides the public with interesting media or new products they might not otherwise know about. Just envision it and go for it. Try all methods and keep your business going.

Viral Marketing has been in use for a long time, used by sponsorships to generate a public appearance to get their name written in the sand sort of speak. They internet world is growing and tens of thousands of businesses have failed for this very reason. It is up to you to use every means at your disposal to generate a wealth of profit and grow your business. After all if you don’t do it who will?